Astroglide... yes, lube.

"Made with rocket science for something that shouldn't be."

My copywriter and I wanted a challenge, and Astroglide was that. It's pretty easy to get lewd with a product like this, so Brandee and I wanted to walk that very fine line, hoping to land on the tasteful and humorous side. We wanted to play up the ease of use and link it to the product's space-inspired namesake.