Rachel McEuen

Direct Auto Insurance

What do Tonya Harding, Johnny Manziel, and Fat Joe have in common?
Auto Insurance. Obviously.

In our brand relaunch for Direct Auto, we embraced a cast of celebrity talent in need of a second chance, just like the brand’s audience. After all, celebrities are just like us. They have trouble with the law, financial problems, and lose their job. Sometimes three times in a row. None of that matters to Direct. I mean, if they hired Tonya Harding to be their spokesperson, you really have nothing to worry about.

PRESS

AD AGE, USA TODAY SPORTS, TODAY, ADS OF THE WORLD, THE DRUM, BARSTOOL SPORTS, NY POST, CAMPAIGN LIVE, MARKETING DRIVE, MEDIA POST, SPORTS BUSINESS DAILY