SHOCK TOP | 2017 SOCIAL
Along with the new design of Shock Top bottles came a relaunch of their social campaigns to complement the new anthem spot for 2017. We took to Instagram, Facebook and Snapchat to promote Shock Top’s newly designed bottles in a variety of their fruity flavors.
SNAPCHAT SUMMER SOLSTICE FILTERS
The Filter performed extremely well, with impressions over delivering by 183%, reaching 18.3M users and was 3x cheaper than anticipated.
It was also the first ABI National creative tool to utilize day-parting, where we took advantage of having more than one creative and rotating it accordingly throughout the day. This technique helped drive a 8.18% conversion rate. (National filters typically see a 4% - 6% conversion rate on average)
Shock Top surpassed that average by more than 2xThe top performing creative in terms of impressions was the evening creative, which garnered more than 12.2MM views! And a total of 18Mimpressions. A close second was the Morning creative which garnered 7MM views and a total of 10.5MM impressions
Unique swipe time across all creatives was 7.63sec