UOMA Beauty
It’s a problem when people say “I don’t see color.”
When someone says “I don’t see color,” it means they don’t truly see you. Color goes beyond the color of your skin. It’s about identity. It’s about history. It’s about where you come from and how your heritage moves you forward. This campaign is about celebrating your truth. At UOMA, we see color. And by seeing color, we see you.
PRESS
Adage, Hypebae, WWD, Beauty Matter, CEW, British Beauty Council
To challenge the industry, we set out to “paint” the Hollywood Sign from white to the multiple skin tones that should be represented.
On the morning of the Oscars, we released a social media video showing the Hollywood we imagine—one that advocates for all colors. Using a mix of special effects and live action, we were able to create a piece of content that not only passed as believable but was written up in publications including Ad Age, Little Black Book, BeautyMatter, and more.
